GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products.Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine. He also incorporated the Mason and Little companies.
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After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. Durant was cast out from the management of General Motors in 1910, a company which he had founded in 1908.
In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan.
Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C.
Then in the fall of that year the new 1913 model was introduced at the New York auto show.
Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
In 1957 Chevy introduced its first fuel injected engine, During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe Impala series, became one of America's best selling lines of automobiles in history.
The basic Chevrolet small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.