Mystery also pioneered the now-widely imitated weekend-long “workshops” or “boot camps” in hotels aimed at turning AFCs into PUAs nearly overnight.
Attendees are shepherded to bars for hands-on experience by master-PUA “trainers” with their own pseudonymous monickers (Captain Jack, Hi Roller, Keychain, and so forth). Mystery’s website, Venusian Arts, doesn’t list prices, but the three-day workshops marketed by Venusian Arts’s top competitor, Love Systems—run by Nick Savoy (real name Nicholas Benedict), a business partner of Mystery’s until a nasty 2007 split—cost ,997 apiece, with a 9 deposit.
Louts who might as well be clad in bearskins and wielding spears trample over every nicety developed over millennia to mark out a ritual of courtship as a prelude to sex: Not just marriage (that went years ago with the sexual revolution and the mass-marketing of the birth-control pill) or formal dating (the hookup culture finished that)—but amorous preliminaries and other civilities once regarded as elementary, at least among the college-educated classes.
It helps, of course, that there’s currently a buyer’s market in women who are up for just about anything with the right kind of cad, what with delayed marriage (the average age for a woman’s first wedding is now 26, compared with 20 in 1960, according to the University of Virginia-based National Marriage Project’s latest report); reliable contraception; and advances in antibiotics (no more worries about what used to be called venereal disease). On the one hand, she decried the double-standard unfairness of labeling a girl who fools around with too many boys a “slut,” and, on the other, she lionized “the Slut” (her capitalization) as the enviable epitome of feminist freedom and feminist transgression against puritanical social norms. It’s the underlying theme of Eve Ensler’s girls-talk-dirty titled “Sluts” has made so many women’s studies reading lists that term-paper mills sell canned essays purporting to dissect it.
In the late 1990s, Mystery developed a precise and exacting “algorithm” of moves and routines—pre-scripted lines to be practiced in the field—that are virtually guaranteed (according to Mystery at least) to lure a female into your bed after just seven hours in her company from a cold turkey meeting in a public place. Mystery advises his readers not to bother with any female who rates lower than a 6 (“OK-looking,” in his parlance) on the 1 to 10 scale, while assuring them that if they follow his advice, they can readily score a “supermodel hot” 10.
The fundamental strategy is to “demonstrate higher value” (DHV, another Mystery acronym), to appear so fascinating that the woman will want to prove her worthiness to you, not the other way around.
Courtney, 21, is a student at Penn State University.
Tucker Max, 33, six feet tall, extrovertedly good-looking, and usually photographed latched to a girl, a bottle of booze, or a cheeseburger, is an honors graduate (in three years) of the University of Chicago.She is also grinning from ear to ear, her smile as wide as a cantaloupe slice.Max, mugging for the camera, has his arm draped proprietarily, if not exactly affectionately, around her shoulder as she leans into his chest. When Courtney left her apartment to meet Max at the bar, her roommates called after her, “Make sure to bring him back.” She and Max rode off to the inn “with everyone at the bar waving and giving the thumbs up.” elcome to the New Paleolithic, where tens of thousands of years of human mating practices have swirled into oblivion like shampoo down the shower drain and Cro-Magnons once again drag women by the hair into their caves—and the women love every minute of it.Jeffries’s commercial success launched a thousand imitators: Grow Your Game, Double Your Dating, Real Social Dynamics, Alpha Seduction, Seduction Base, Seduction Chronicles, Seduction Lair, Seduction Science, Blissnosis, and so forth.All the sites, many of them with chat rooms for seeking advice and trading conquest yarns, peddle self-help books, CDs, DVDs, and other merchandise.(Friedman derived that extraordinarily high figure by counting drunken sexual encounters between students as rape.) Amanda Marcotte, the feminist blogger briefly hired by John Edwards during his presidential campaign, chimed in, accusing Max of a “bone-deep hatred of sexual women”—and also of possible “sexual assault” because he had bragged on his website about sleeping with a drunk girl while a friend hidden in a closet filmed the encounter. Next to her story she posted a photograph of her with Max that she had a friend take at the bar.