The site has a loyal following or members, mainly acquired through extensive advertising on the Guardians own website.But this loyalty was put to the test in early 2011, after a major site re-design left many members very unhappy.The percentage is based upon the most basic characteristics – age, height, relationship status, location etc.
It will probably come as no surprise to you that this dating site is dominated by Guardian readers, whom according the Guardians own readers profile are: affluent, food and drink aficionados, well-traveled and finance-savvy.
If these traits are appealing to you, then read on.
Upon signing up for Guardian Soulmates there’s an option to advertise your profile on Guardian related websites and newspapers.
It is, of course, strictly by your consent but should you so wish they can show your profile pic and some information from your profile both on Soulmates and the Guardian hope page, in the Guardian and Observer newspapers and also in external marketing campaign pages on different sites.
There’s nothing on Guardian Soulmates profile compiling that makes it stand out from all the other dating sites – it’s all standard stuff that requires the same type of input – some boxes to tick, some choices to make, some words of your own to be written down.
The profiles themselves also look pretty similar, with the same type of information and the same look about them to countless other sites.You can search dates performing a standard search or use the site’s own matchmaking service and check out the matches best suited to you.Either way there’s a possibility to sort the matches by proximity or match percentage as well as how recently they’ve been online or updated their profile. A lot of sites have their own specific clientele that they’re trying to cater for or a special niche that they’re trying to fill.Guardian Soulmates is starting to offer some pretty generous discounts and vouchers though so get on their mailing list for offer updates.Straightforward and trustworthy, plus you have a good idea what kind of people sign up for Guardian Soulmates.It’s rather pricy and you can’t tell who’s a paid member or free user who can’t message you back.