She was promoted to her current post earlier this year, after former Match president Gregg Blatt was made chief executive officer of IAC.Besides having the right résumé for the job, Ginsberg had enough experience in love to know that finding the right partner is tough., a site for Jewish singles, but kept coming up short.
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We sat in a conference room overlooking a floor full of computer engineers gazing at their monitors, and with a Power Point presentation, she endeavoured to show me how Match uses cutting-edge technology to cultivate age-old emotions.
With the number of paying subscribers using Match approaching 1.8 million, the company has had to develop ever more sophisticated programs to manage, sort and pair the world's singles.
Thombre had attended the prestigious Indian Institute of Technology Bombay, then taken an advanced degree in chemical engineering at the University of Arizona.
Like his boss, he met the love of his life offline.
People were doing something very different from the things they said they wanted on their profile."As a result, Match began "weighting" variables differently, according to how users behaved.
For example, if conservative users were actually looking at profiles of liberals, the algorithm would learn from that and recommend more liberal users to them.
But what you say and what you do can be different."Academics call this "dissonance".
"It's a theme that runs through social psychological literature," says Andrew Fiore, a visiting assistant professor at Michigan State University, who works on computer-mediated communication.
"When you give it stimuli, it forms neural pathways," he says. It's learning as you go." The same principles are powering the recommendation engines at popular sites around the web.