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IAC-owned spent $71.5 million on TV ad placements through the end of May, i Spot said.
The site concentrated its ad spending on cable networks like Bravo, TLC and TBS and shows like “The Real Housewives of Atlanta,” “On the Record with Greta Van Susteren” and “Sports Center.” The company has released 14 TV ads this year, i Spot noted, spending the most — $19 million — on a 15-second spot called “Why Not,” which featured female members.
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However, businesses have sharpened their tools and are filtering the Ads that are not being viewed.
Responses generated from non-viewable ads were filtered out and only the good stuff was retained.
5th debut, with an estimated ad spend of .1 million, i Spot said.
The video has generated more than 40,000 online views and nearly 500 social actions, including tweets, likes and shares.
Of the online dating market’s 14 brands, the top five names account for nearly 95% of that ad spend, according to i Spot’s data.