Of that number, approximately 16 million have tried online dating services.The average price of online dating services is between and dollars a month.What’s more, online dating leads to could lead to happier couples, too.
Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.
And many of them pay a hefty sum for that chance to meet their perfect match.
Because of the decline in industry growth, dating sites have focused on increasing conversions of viewers into paying subscribers in order to keep growing.
The single population over the age of 18 in the United States is estimated to be between 92 and 100 million people.
The dating industry is worth around $3 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.
Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.
Online dating is the second most popular way to meet partners for heterosexual couples and, by far, the most popular form of dating for homosexual partners.
Sites like OKCupid, and Tinder, all owned by Inter Active Corp In the past, the study said, we largely relied on real-life social networks to meet our mates — friends of friends, colleagues, and neighbors — meaning we largely dated people like ourselves.
“This is a massive business,” said Roben Farzad, a writer for Smart Money magazine in September, 2005
“It’s hit an absolute homerun.” The Web has revolutionized this business and has brought affordable and convenient matchmaking to the masses.
Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.