For women, a smile isn’t strictly better: she actually gets the most messages by flirting directly into the camera, like the center and right-hand subjects above.
from the camera is the single worst attitude a woman can take.
Certain social etiquettes apply even online: if you’re going to be making eyes at someone, it should be with the person looking at your picture.
Men’s photos are most effective when they look away from the camera and In terms of getting new messages, the My Space shot is the single most effective photo type for women.
The pictures do all the work: in different ways, they pique the viewer’s curiosity and say a lot about who the subject is (or wants to be).
Of course, we wouldn’t recommend that you meet someone without first seeing a full photo of them, that still seems like a recipe for disaster.
In looking closely at the astonishingly wide variety of ways our users have chosen to represent themselves, we discovered much of the collective wisdom about profile pictures was wrong.
For interested readers, I explain our measurement process, and how we collected our data, at the end of the post.In the near future, we’re going to be arranging series of blind dates through the site, and profile photo accuracy vs.the success of the date will be a big part of the report. Our data set was chosen at random from all users in big cities, with only one profile photograph, between the ages of 18 and 32.In the future perhaps we can investigate what’s behind the decline: is it because older guys and their older abs are inherently less attractive, or because women as they age find body shots less interesting?One final point, vis à vis men, their torsos, and the clothing thereupon: if you’re not the type of guy who can show off your muscles, don’t veer off in the opposite direction and get all dressed up.In fact, we used to give this very advice on Ok Cupid’s own photo upload page: When at first these results came back, we didn’t believe it.