The content of luxury car companies Bugatti, Aston Marin, Lamborghini and Maybach feed into our esteem needs.
As a result of having every other need satisfied, you move on to pursue self-awareness, other forms of personal growth and fulfilling your potential.
Self-actualized individuals are concerned about giving back to the community, and morality as a whole.
Duran Inci is an Internet Marketing Expert with over eleven years experience in e-business, including Content Marketing, Paid Search, Ecommerce Systems and Integrations.
As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of marketing strategies.
The calls to action of the largest charities in the U.
S., such as United Way, Salvation Army, Feed the Children and American Cancer Society, effectively persuades self-actualized individuals to take action.
As humans, we desire to be acknowledged, recognized and respected for our achievements.
Marketing firms take advantage of this need and feed our egos.
Being able to make the consumers "act" is the main competitive edge any marketer should offer, and Maslow's Hierarchy of Needs is a good place to start.
Listed below are successful brands that fall under each of the needs displayed in Maslow's pyramid.
Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today's marketing industries.