However, research carried out in nine nations proves the opposite.The more gender-unequal men's personal attitudes, the more they prefer qualities in women such as youth and attractiveness; and the more gender-unequal women's attitudes, the more they prefer qualities in men such as money and status.Women, meanwhile, are more likely to prioritize money and status over youth and beauty. Many evolutionary psychologists put this trend down to the power of innate biological drives.
One interpretation is that the husbands felt under pressure to exhibit their virility, because they couldn't claim the role of "provider"; another view was that the loss of breadwinner status somehow led to impotence. S., single women downplayed their career goals and toned down their assertiveness in the hope of making themselves more desirable to men.
However, if the importance that men attribute to women's good education and earning prospects continues to grow, these tactics might eventually cease to be effective.
That didn't really bother Mia, since Josh's personality more than made up for it.
Still, he wasn't her usual "type" — the type that was much younger than her, plus athletic and handsome to boot.
To be fair, evolutionary psychologists acknowledge that cultural factors and local customs can affect how people choose their partners.
But gender equality isn't considered to be one of these factors, since even in relatively gender-equal societies, the gap between men and women's preferences is only reduced, not eliminated.Josh, meanwhile, had been dreaming of a cashed-up woman with high ambitions, status, and education, ideally with a Ph D (or two). It was the norm, after all, for men to be the ones to "marry up." This scenario probably sounds strange, and it should: I've invented an anecdote about how the heterosexual dating scene might look 100 years in the future.Currently, the desire for a young, attractive partner of the opposite sex tends to be more prevalent in men than in women.However, the counter-punch is that evidence of a lingering gap actually supports case: The difference is only narrowed to the extent that gender equality is attained.Getting rid of it entirely would require complete gender equality, which doesn't yet exist.In more gender-unequal nations, such as Turkey, women rate the earning potential of partners as as important compared with women in the most gender-equal nations, such as Finland.