“I didn’t want to waste time on Tinder talking to guys who are out looking for a fling,” reveals Sharon.“The purpose of JSwipe is far clearer to all its users and its culture is geared completely toward serious dating.”Danielle, 29, disagrees entirely.Dating sites have become the norm in most Western countries, and in some, most notably the United States, over a third of newlywed couples first met online.
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JSwipe is the kosher version of Tinder, an application using the very same swiping mechanism but catering to Jews looking to date within the tribe.
Already quite popular in the Diaspora as a complementary service to Jewish dating sites like JDate, in recent months Israeli Jews looking for a bride or groom have been making use of the application as an alternative to Tinder, far less definite in its scope of functions.
Though exact numbers are tricky to obtain, the vast majority of users willing to be interviewed can mention at least one personal acquaintance who met their spouse on the application.
Asaf, 31, from Rehovot claims the thought of marriage was what brought him to Tinder in the first place.
Nevertheless, for many of its 50 million global users, the application is simply the newest and most powerful platform in their ageless search for love.
Needless to say, Tinder has not skipped over Israel, and though official local membership figures have never been released, Tinder management has hinted at relatively high usage rates among Israelis with respect to population size.
Ronit (a pseudonym), 28 and from Jerusalem, was quick to initiate a chat on the application and seemed eager to exchange basic biographical information as quickly as possible, as if to gather enough data to decide whether the conversation should continue further.
Having passed her initial screening, this reporter, himself within the age range typical of Tinder users, moved forward with his own set of questions to discern what she was doing on Tinder in the first place.“I have a hard time meeting potential partners in my daily routine,” Ronit confesses.
What is not at all obvious, however, is the way in which the app has embedded itself into local culture. A virtual excursion through Tinder seemed to be the only effective way of finding out.