“My dating pool is like a picked-over clothing rack at T. Maxx,” said Nicole Aimée Schreiber, the night’s emcee.“I’m a woman over 30.” Then the crowd of Jewish singles watched gleefully as the evening turned in on itself, a PR event cannibalizing the product it intended to hawk.
Its two top websites have undergone re-launches aimed at streamlining features and integrating them into the same Web platform.
As Egan explains, the makeovers were part of the vision of the new management.
We're sorry but your usage of this site resembles automated software.
To protect our community we require that you verify that you are not a robot: If you feel that you have reached this page in error, please do not hesitate to contact us.
JDate, Egan said, is “a more serious dating site — you come to us when you’re tired of playing the crowd and you want to actually settle down and find somebody to marry.” Accordingly, the customer satisfaction surveys he implemented this year show that departing users either love JDate because they met somebody fabulous or hate it because they feel ripped off.
Egan said the company plans on rolling out curriculum about dating and relationship building, such as webinars and blog posts, as well as live events, so that even those customers who don’t meet the love of their life can still feel as though they’ve gained something.
At an open-bar mixer and comedy show in January to celebrate the re-launch of its flagship website, JDate, the company’s CEO was exuberant.
There was one metric in particular Michael Egan wanted to highlight when he took the stage at the Improv in Hollywood on Jan.
Since he took the CEO job in January 2015, he’s been in charge of JDate and Christian Mingle, which together form the bulk of the web company’s portfolio, and he’s had some figures to brag about.
In particular, Spark Networks introduced mobile apps for JDate and Christian Mingle last year, growing to more than 318,00 active mobile users from virtually zero late in 2014.
“JDate is sort of the crown jewel of this company, and it’s been ignored for too long.” In addition to JDate and Christian Mingle, Egan took charge of a host of Spark’s much smaller niche dating sites, including Silver Singles for older singles, LDSSingles for Mormons and Adventist Singles Connection for Seventh Day Adventists, along with JDate’s Israeli, French and United Kingdom counterparts.