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A popular series of well-received advertisements uses cavemen as pitchmen.

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Many of the most prominent TV ad campaigns, such as the GEICO Gecko, the GEICO Cavemen, the Rhetorical Questions campaign featuring Mike Mc Glone, Maxwell the Pig, and the GEICO Hump Day Camel were developed by The Martin Agency.

Animated advertisements were part of the early GEICO Direct ads as well as the "Dumb Things" campaign.

A spin-off TV series, titled Cavemen and starring new actors, debuted on ABC in October 2007 to overwhelmingly negative critical reaction.

It was canceled after only six episodes were aired.

And he looks a lot more real than he's looked before." He had since became GEICO's longest running mascot, appearing in more than 150 commercials as of 2017.

Maxwell is an anthropomorphic talking pig and recurring character in GEICO advertisements.

Maxwell debuted in an installment of the Rhetorical Questions campaign as the "little piggy who cried 'wee wee wee' all the way home" (referencing the famous nursery rhyme "This Little Piggy") being driven home by a friend's mother, squealing along the way.

While Maxwell was originally intended as a one-time character, the popularity of his debut commercial resulted in him being spun off into his own series of commercials which usually feature him as a tech-savvy, informative pig who is most concerned with his GEICO-related objects.

Other commercials relate to a hair loss doctor who has saved by switching to GEICO, a nature show about a fish, workout with Tony Little, and a soap opera of a couple who are breaking up.

Another set of GEICO ads involved a fictional reality show called "Tiny House" in which contestants were forced to live in a half-scale house.

However, this is offset by not paying agents commissions, since GEICO uses a direct to consumer model.

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