The popularity of online dating is being driven by several things but a major factor is time.
Online dating presents an effective solution to a serious problem.
Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past.
A total of 53% of US participants admitted to having lied in their online dating profile.
Women apparently lied more than men, with the most common dishonesties being about looks.
It’s estimated that by 2040, 70% of us will have met our significant other online.
The problem with a lot of online dating applications is that they don’t really work.
If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.
With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.In both the US and UK samples, dishonesty declined with age.Over 20% of women posted photos of their younger selves. Their most common lies revolved around their financial situation, specifically, about having a better job (financially) than they actually do.