It beat bigger firms for HP’s coveted million product and corporate communications assignment.
But it got the “honey, I want a divorce” bomb from global beverage giant Diageo after six years.
Moving from its old dungeon-like offices into tech startup-style digs have also helped boost the mood, as have big wins by its in house content studio.
H K’s unique selling proposition continues to be thought leadership; they may not sound sexy, but the firm’s proprietary platforms for reputation monitoring, influencer identification and reaction analysis set industry standards.
Versatility’s key: the roster here runs from Barbie to aviation giant Embraer, with blue chips like Google Music, American Airlines, Expedia, Crate & Barrel, Diane von Furstenberg and many, many more in between.
Next up: A move across the pond, as founding partners Lynn Tesoro and Hamilton South eye London. space is in the old Condé Nast offices—where South once toiled at It’s a good thing Rubenstein just moved to a 70,000 square foot mothership in Worldwide Plaza.
Momentum, ambition and the guts to back it up make HL Group our agency of the year.
A longtime giant in fashion and luxury PR, HL has transcended those roots to become a generalist firm on steroids—a force in corporate, tech, lifestyle, crisis and even brand strategy.
Tavani’s now eyeing a London office to keep up; we predict M18’s own real estate will keep growing this year.
When the partners behind this new firm left their old agencies, clients fled with them.
Martha Stewart, Drew Barrymore and Lionel Richie remain Magrino BFFs for their own brands and businesses.